About
Who we are
Fair Share Football is a supporter campaign. We are not a governing body, a trade body, a charity or a think tank, and we have no standing in football's governance beyond being some of the people who pay for it.
What we are for
One thing, stated as plainly as we can manage: a fixed percentage of football's broadcast revenue, written down in law, indexed to the value of the deal, published every year, and reaching every level of the pyramid. Everything else on this site is evidence for that, or an argument about how to get there.
What we are not for
- We are not against the Premier League. It is the most successful league in the world and its clubs negotiated the deal that makes it valuable. We are arguing about a structure, not about blame.
- We do not do pile-ons. We will not organise abuse of an executive, a club or a journalist, and a campaign that turns into that stops being useful the day it does.
- We do not ask for boycotts. Nobody should stop supporting their club to make our point.
- We do not claim to speak for any club unless that club has said we can.
How we work
Everything is published: the figures, the sources, the arithmetic and the corrections. Where we are estimating, we say so and show the working. Where a figure rests on a secondary source, it is flagged until we can replace it with a primary one.
This site sets no cookies, loads no third-party scripts, and has no analytics. That is partly a privacy position and partly a practical one: a campaign asking football to be transparent should not be quietly collecting data about the people reading it.
Who supports us
This is where you come in
The campaign is brand new, so be amongst the first to show your support.
If you can put your club's name to this — as a committee, a trust, or a supporters' group — that is the single most valuable thing anyone can currently do for the campaign.
How we are funded
We are not. There is no budget, no staff and no donations. The site is static files on a host, the data was assembled by hand, and the artwork was made with the same tools as the site.
If that changes — if anyone offers money, or if we start accepting it — we will say so on this page before it changes, name the source, and say what conditions came with it. A campaign about following the money should be easy to follow.
Where we might be wrong
Three honest weaknesses in our own argument, because you will find them anyway:
- Our per-step figures are estimates. The FA publishes club allocations as documents rather than counts, so our per-step numbers are derived and constrained to the published total of 996.
- We have no running-cost data. The thing that would make the argument concrete — what a club at each step actually spends — is the thing we are missing. The method we intend to use is here.
- The one per cent model is ours alone. The weightings are a starting point for argument, not a settled position, and we would change them if someone showed us a better basis.
The awkward questions
Is this anti-Premier League? Where would the money come from? What about the women's game? All answered, properly.