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Matchday toolkit
Print it, pin it, hand it out. Everything here is free, made by the campaign, and published under CC BY 4.0 — so you can change it, reprint it, put your own club's name on it and argue with it, as long as you say where it came from.
This argument is won in front of people who already care about a football club. That is a queue at a turnstile, a clubhouse bar, and a committee meeting.
- A5 matchday flyer Print double-sided or single, cut nothing. Hand out at the turnstile or leave a stack on the bar.
- A4 poster The flyer at poster size. For a clubhouse door, a noticeboard, or a shop window.
- A3 poster For the clubhouse noticeboard, the turnstile hut, or the back of the away end.
- One-page explainer for club committees The argument, the numbers and three things a committee can do, on one side of A4.
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Social graphic, square
For Instagram, or anywhere a square crop is wanted.
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Social graphic, wide
For a link preview or a timeline post.
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The logo
For a light background. Scale it, print it, put it on a shirt. The whole thing is CC BY 4.0.
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The logo, reversed
The same lockup for a dark background. The lettering is knocked out to paper.
How to use them
- The A5 flyer prints four to a sheet of A4 if you want to save paper, or one-up for something that feels less like a leaflet. Ask before handing things out at someone else's ground.
- The A4 poster is the same layout for an ordinary printer. Use it where A3 will not fit or nobody has one: a dressing-room door, a turnstile window, the back of a programme table.
- The A3 poster is for the clubhouse noticeboard. Ask the secretary; they will almost always say yes.
- The committee explainer is the one that actually changes things. One side of A4, the numbers, and three things a committee can do that cost nothing.